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The X Factor kicks off 10th anniversary promotions releasing the 'ultimate X Factor mash-up'

Ahead of the tenth series of The X Factor, the ITV show has released the ‘ultimate X Factor mash-up’, an online video that will form a 60” TV advert in the run-up to the new series.

The online video mixes together hits from previous X Factor contestants who have gone on to find fame including One Direction, Olly Murs and Leona Lewis.

During the X Factor’s tenure the show has produced 57 UK chart hits, 33 of which reached number one.

Despite being previous X Factor winners less successful artists Steve Brookstein, Matt Cardle and Leon Jackson have all been left off the anniversary mash-up and subsequent TV ad campaign.

The show is set to return with its 10th series late summer, crowning a new winner around Christmas.

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Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian