The X Factor kicks off 10th anniversary promotions releasing the 'ultimate X Factor mash-up'

Ahead of the tenth series of The X Factor, the ITV show has released the ‘ultimate X Factor mash-up’, an online video that will form a 60” TV advert in the run-up to the new series.

The online video mixes together hits from previous X Factor contestants who have gone on to find fame including One Direction, Olly Murs and Leona Lewis.

During the X Factor’s tenure the show has produced 57 UK chart hits, 33 of which reached number one.

Despite being previous X Factor winners less successful artists Steve Brookstein, Matt Cardle and Leon Jackson have all been left off the anniversary mash-up and subsequent TV ad campaign.

The show is set to return with its 10th series late summer, crowning a new winner around Christmas.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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