26 July 2013 - 3:15pm | posted by | 0 comments

The X Factor kicks off 10th anniversary promotions releasing the 'ultimate X Factor mash-up'

Ahead of the tenth series of The X Factor, the ITV show has released the ‘ultimate X Factor mash-up’, an online video that will form a 60” TV advert in the run-up to the new series.

The online video mixes together hits from previous X Factor contestants who have gone on to find fame including One Direction, Olly Murs and Leona Lewis.

During the X Factor’s tenure the show has produced 57 UK chart hits, 33 of which reached number one.

Despite being previous X Factor winners less successful artists Steve Brookstein, Matt Cardle and Leon Jackson have all been left off the anniversary mash-up and subsequent TV ad campaign.

The show is set to return with its 10th series late summer, crowning a new winner around Christmas.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Arran Aromatics - 25th birthday in-store campaign

27/11/2014
On the strength of a successful eCommerce web build with...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...