26 July 2013 - 7:42pm | posted by | 0 comments

Pro-marijuana ad to run during NASCAR event this weekend

The Marijuana Policy Project is set to run an ad during NASCAR’s Indianapolis Motor Speedway event this weekend.

A pro-marijuana legalisation ad will play 72 times over three days on a huge screen near the race's entrance gates.

The $350 ad has distinctly anti-beer messaging, highlighting that with marijuana there are "no calories," "no hangovers," and "no violence", which will no-doubt jar against NASCAR's official sponsors, Crown Royal Whisky and Miller Lite.

"We think it's critical that the public recognise that marijuana is objectively less harmful than alcohol," Mason Tvert, spokesman for Marijuana Policy Project, told ABC's News10.

Over the three-day weekend race, it is estimated that more than 600,000 fans may see the advert.

NASCAR has not commented on the ad, but says it has no affiliation with the advertiser or the company selling the inventory, Grazie Media, and it will not appear on any NASCAR controlled property.

The campaign comes despite a recent study by The Partnership at Drugfree.org, which suggested 80 per cent of Americans are anti-marijuana marketing.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...