26 July 2013 - 2:40pm | posted by | 0 comments

Monopoly launches new version where kids can buy McDonalds, Coca-Cola and X-Box rather than properties

Monopoly launches new version where kids can buy McDonalds, Coca-Cola and X-Box rather than properties Monopoly launches new version where kids can buy McDonalds, Coca-Cola

Hasbro has launched new version of Monopoly which has seen some contemporary brands added to the board.

Rather than buying properties, kids can now purchase brands like McDonalds, Coca-Cola, X-Box and Samsung.

The game tokens have also been reinvented, with the likes of a miniature Xbox 360 controller being introduced.

The global companies have been added to a new fast-paced version of the game, which can be completed in less than 30-minutes.

At a time when kids are hopping from app to app on tablets and playing high-action computer games, Hasbro said it needed something that would catch their limited attention spans and fit into busy schedules.

Jonathan Berkowitz, vice president of marketing at Hasbro, explained: “Parents and children tell us they want a quick in-and-out, frictionless gaming experience.”

No longer a marathon, two-hour game, the new Monopoly will be a sprint, working on a “first-past-the-post” system with one player winning when they amass a certain number of assets.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...