Hasbro has launched new version of Monopoly which has seen some contemporary brands added to the board.
Rather than buying properties, kids can now purchase brands like McDonalds, Coca-Cola, X-Box and Samsung.
The game tokens have also been reinvented, with the likes of a miniature Xbox 360 controller being introduced.
The global companies have been added to a new fast-paced version of the game, which can be completed in less than 30-minutes.
At a time when kids are hopping from app to app on tablets and playing high-action computer games, Hasbro said it needed something that would catch their limited attention spans and fit into busy schedules.
Jonathan Berkowitz, vice president of marketing at Hasbro, explained: “Parents and children tell us they want a quick in-and-out, frictionless gaming experience.”
No longer a marathon, two-hour game, the new Monopoly will be a sprint, working on a “first-past-the-post” system with one player winning when they amass a certain number of assets.