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Monopoly launches new version where kids can buy McDonalds, Coca-Cola and X-Box rather than properties

Hasbro has launched new version of Monopoly which has seen some contemporary brands added to the board.

Rather than buying properties, kids can now purchase brands like McDonalds, Coca-Cola, X-Box and Samsung.

The game tokens have also been reinvented, with the likes of a miniature Xbox 360 controller being introduced.

The global companies have been added to a new fast-paced version of the game, which can be completed in less than 30-minutes.

At a time when kids are hopping from app to app on tablets and playing high-action computer games, Hasbro said it needed something that would catch their limited attention spans and fit into busy schedules.

Jonathan Berkowitz, vice president of marketing at Hasbro, explained: “Parents and children tell us they want a quick in-and-out, frictionless gaming experience.”

No longer a marathon, two-hour game, the new Monopoly will be a sprint, working on a “first-past-the-post” system with one player winning when they amass a certain number of assets.

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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