Liquid Plumr, a US drain cleaning brand, has unveiled a new advert from DDB California.
Part of the 'Hunky Plumr' integrated campaign, the latest tongue-in-cheek ad offers up a solution to the problem of cleaning pipes by turning a clogged drain, which is usually a nightmare, into a woman's fantasy.
The TVC is airing on network and cable television nationwide, print ads are being featured in lifestyle publications and a digital calendar featuring a hunky plumber alongside Liquid Plumr products can be downloaded from the website.
Client: Liquid Plumr
Agency: DDB California
Chief Creative Officer: Lisa Bennett
Agency Producer: Jessica Manning
Account Director: Rebecca Hines
Production Company: Biscuit Filmworks
Director: Clay Weiner