Liquid Plumr rolls out new 'Hunky Plumr' ad from DDB California

Liquid Plumr, a US drain cleaning brand, has unveiled a new advert from DDB California.

Part of the 'Hunky Plumr' integrated campaign, the latest tongue-in-cheek ad offers up a solution to the problem of cleaning pipes by turning a clogged drain, which is usually a nightmare, into a woman's fantasy.

The TVC is airing on network and cable television nationwide, print ads are being featured in lifestyle publications and a digital calendar featuring a hunky plumber alongside Liquid Plumr products can be downloaded from the website.

Credits:

Client: Liquid Plumr

Agency: DDB California

Chief Creative Officer: Lisa Bennett

Agency Producer: Jessica Manning

Account Director: Rebecca Hines

Production Company: Biscuit Filmworks

Director: Clay Weiner

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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