26 July 2013 - 5:00pm | posted by | 0 comments

John Torode and Gregg Wallace eat their way round Heathrow Airport in 80 plates to create 'Food on the Fly' guidebook

An estimated 13.8 million people set to pass through Heathrow's doors this July and AugustAn estimated 13.8 million people set to pass through Heathrow's doors
John Torode and Gregg Wallace eat their way round Heathrow Airport in 80 plates to create 'Food on the Fly' guidebook
John Torode and Gregg Wallace eat their way round Heathrow Airport in 80 plates to create 'Food on the Fly' guidebook

Heathrow Airport has recruited Masterchef’s John Torode and Gregg Wallace to create its first ever food guide, released ahead of the busy summer period.

Appointed as Heathrow’s official taste buds earlier this year Torode and Wallace’s ‘Food on the Fly’ is to be handed out to passengers at the airport this week, with 10,000 copies to be published and handed out over the course of the summer.

The guide provides a comprehensive overview of the dining options available at the airport, reviewing 73 bars, cafes and restaurants as well as featuring specially formulated top fives and a breakdown of eateries by terminal. There are also top tips about the type of foods to eat or avoid before flying for those looking to travel well.

“Food and travel go hand in hand - we want to make sure the meal you have at the airport is really enjoyable. It's often hard to show the full extent of our offering so it's been great working with John and Gregg to produce this comprehensive guide. We hope that passengers enjoy Food on the Fly as much as we have creating it,” said Ben Crowley, head of food and beverage at Heathrow.

In order to create the book Torode and Wallace were tasked with eating their way around the airport in 80 plates, gaining an overview of the airport’s culinary offerings and challenging Heathrow’s eateries to push the boundaries of airport dining. Among their recommendations was a renewed emphasis on healthy options.

Torode added: “The gastronomic challenge that Gregg and I undertook earlier this year showed us that there really is a vast amount of food and drink on offer at Heathrow. The guide is a great way for passengers to navigate their way through the menus and potential meals available - and to make the most of their time at the airport.

"We're really pleased to have been involved, and only wish it had been created sooner.”

A digital version of Food on the Fly is also available on the Heathrow Airport website.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...