Giorgio Armani Eyewear partners with VideofyMe for Frames of Life social media initiative
Giorgio Armani Eyewear has unveiled the second phase of its Frames of Life campaign teaming up with social video platform VideofyMe to develop its own #FRAMESOFYOU colour filter, recreating the colours and atmospheres of the Frames of Life campaign.
Through VideofyMe, users are invited to capture their own images using the filter, and then submit their short videos of themselves or their friends wearing their favourite sunglasses. The best submissions will then feature on the dedicated Frames of Life microsite as well as on Armani’s social media channels.
“We are really proud to be collaborating with a brand as globally renowned as Giorgio Armani, and believe that the creative tools offered by VideofyMe will result in some really beautiful videos for the #FRAMESOFYOU initiative. The content produced by our users is continually innovative and original, and we are excited to see submissions taking advantage of the new Armani filter,” commented VideofyMe founder, Robert Mellberg.