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Ebay The Feed

eBay rolls out The Feed to UK as it personalises its homepage

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By Stephen Lepitak, -

July 26, 2013 | 2 min read

Online auction site eBay has rolled out The Feed in the UK, allowing users to curate what appears on their screen and personalise their buying experience through the homepage.

The roll out of The Feed follows the release of the service in the US last year, offering personalised recommendations of inventory available through the platform directly to their homepage compiled through past purchases and searches.

Alexander von Schirmeister, chief marketing officer for eBay Europe, commented: "The future of commerce is personal, it's tailored. Today's shopper wants speed, convenience, choice... but above all greater control than ever before. Imagine a storefront where the customer continuously controls what merchandise is featured. The Feed makes this a reality.

The Feed navigates eBay's huge selection of items and inspires shoppers with a regularly updated selection of products, offering them their very own personalised shopping experience. When they see something they like, they can bid or buy immediately, and they can constantly continue fine-tuning their feed to become more customised and personal. The Feed makes inspiration instantly shoppable."

In January, eBay’s head of advertising Phuong Nguyen spoke to The Drum about the importance of personalisation to the platform, which included The Feed within that.

Ebay The Feed

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