Butlers promote Euromillions guarantee to make 100 millionaires today
Euromillions has been showing potential lottery winners the lives they could lead with butlers travelling the country this week, carrying out domestic chores to promote its Millionaire Raffle.
The campaign, handled by Glasgow PR agency 3X1, has seen butlers travel from London to Liverpool and Glasgow this week, appearing along high streets and even at newspaper offices in order to promote the Euromillions guarantee to create 100 millionaires through today’s draw.
The activity has been supported through Twitter using the #spotabutler hashtag tweeting out the latest work undertaken by the butlers.
The jackpot for tonight’s Euromillions draw is estimated to be £13m.
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3x1 Public Relations
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