Butlers promote Euromillions guarantee to make 100 millionaires today

Euromillions has been showing potential lottery winners the lives they could lead with butlers travelling the country this week, carrying out domestic chores to promote its Millionaire Raffle.

The campaign, handled by Glasgow PR agency 3X1, has seen butlers travel from London to Liverpool and Glasgow this week, appearing along high streets and even at newspaper offices in order to promote the Euromillions guarantee to create 100 millionaires through today’s draw.

The activity has been supported through Twitter using the #spotabutler hashtag tweeting out the latest work undertaken by the butlers.

The jackpot for tonight’s Euromillions draw is estimated to be £13m.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

All by Stephen