25 July 2013 - 4:54pm | posted by | 0 comments

VisitBritain launches Royal Baby poster to target 21 countries

Congratulations: The new VisitBritain posterCongratulations: The new VisitBritain poster

VisitBritain has unveiled a new poster campaign targeting 21 countries featuring the slogan “Welcome to Great Britain” and a picture of the Duke and Duchess of Cambridge with their new baby son, George Alexander Louis.

Potential tourists in countries including the USA, China, the United Arab Emirates, Australia, Brazil, Germany and Russia will be targeted by the posters, which add: “Many congratulations to the Duke and Duchess of Cambridge on the birth of their baby boy”.

The tourism body said a large chunk of the £4.6bn generated for the economy from the UK’s culture and heritage came from Royal attractions.

A statement said: “With the birth of the Prince of Cambridge we’re looking to highlight Britain globally as the ideal family destination, with plenty to do whatever your generation!”

The posters follow an ad VisitBritain released just after the baby was born.

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