Shelter warns of closure of bank of mum and dad
Shelter has unveiled a new ad campaign, created with Leagas Delaney, to highlight the shortage of affordable housing. The campaign shows the bank of mum and dad closing, as it cannot support paying rents and deposits to allow children to move out. However, the ad does suggest that ‘spag bol and puddings that tend to involve custard’ are still available at the bank. This is just the first stage in the Shelter campaign, with another wave of activity set to launch shortly. The campaign drives traffic through to the Shelter website.