25 July 2013 - 5:08pm | posted by | 0 comments

Shelter warns of closure of bank of mum and dad

Shelter warns of closure of bank of mum and dadShelter warns of closure of bank of mum and dad

Shelter has unveiled a new ad campaign, created with Leagas Delaney, to highlight the shortage of affordable housing.

The campaign shows the bank of mum and dad closing, as it cannot support paying rents and deposits to allow children to move out.

However, the ad does suggest that ‘spag bol and puddings that tend to involve custard’ are still available at the bank.

This is just the first stage in the Shelter campaign, with another wave of activity set to launch shortly.

The campaign drives traffic through to the Shelter website.

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...