Indesit works with BOS: Design on packaging for new appliance range

The products will be on sale this month in the UK

Milan-based electricals company Indesit has engaged BOS: Design to create the packaging for its new Hotpoint range of Small Domestic Appliances (SDAs) across food preparation and home products.

BOS: was tasked with developing packaging that underpinned the credibility of the Hotpoint and Ariston brands across Europe, with the design having to work equally as well in Russia, Italy, Turkey and the UK, communicating the features and benefits of the products in a non-lingual way.

“The packaging project for HD Line, our new Small Domestic Appliances Collection, has been a very challenging and highly demanding work. BOS: has proven to be not only an extremely competent partner in the execution but have also supported the whole project implementation with valuable recommendations and advice,” commented Maria Stassi, marketing manager new categories at Indesit.

BOS: creative director, Andy Willingham, added: “Packs within this category can be cluttered with claims and graphic devices, so we adopted a clean graphic approach. The strong use of black sets this range apart from its competitors as confident and refined.

“We created simple feature and benefit icons to assist consumers.”

The new range launches in the UK this month, having already built a presence in Russia, Poland and Italy.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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