National air carrier Garuda Indonesia has launched a global brand marketing campaign in partnership with English football team Liverpool FC, to coincide with the club’s pre-season Asian Tour.
It opens with a TV spot for Channel 7, which will also be shown in Indonesia, South-East Asia and Europe. The airline also branded in Melbourne Cricket Ground ahead of the team’s game against Melbourne Victory, ahead of a record 95,000 fans.
Garuda has also branded an Airbus 330-300, and will advertiseme on electronic advertising hoardings around the edge of the Anfield pitch during home games.
"The partnership with Liverpool FC represents how far Garuda Indonesia has come, and shows how serious we are about the global market and our international growth,” said Erik Meijer, Garuda Indonesia vice president of marketing and sales.
“Liverpool FC has a huge international following and it is really rewarding to be working so closely with a brand that has such a passionate fan base."
Bagus Y. Siregar, vice president for Garuda Indonesia Australia and SWP said: "We are very proud to be able to bring one of the most celebrated football teams in the world to Australian shores on Garuda Indonesia to meet their fans and test Melbourne Victory's skills. Last night's event brought together some of our most valued passengers and partners with Liverpool's players - a very rare and outstanding opportunity."