25 July 2013 - 4:26pm | posted by | 0 comments

FitFlop selects Barracuda Digital for online search positioning

Barracuda will handle SEO for FitFlopBarracuda will handle SEO for FitFlop

FitFlop has appointed digital marketing agency Barracuda Digital to handle its entire online search positioning both paid and organic across the UK, US and EU territories.

Barracuda has also been tasked with working on remarketing and display campaigns for the brand, booking ads in real-time from the ad exchanges via the Barracuda Trading Desk.

Head of e-commerce for FitFlop, Lee Faetz, commented: “Online is a primary focus for pushing continued growth of the FitFlop brand. Working with the specialists at Barracuda, who are continually innovating in this field, we feel we can maximise reach and, with the ability to enter into real-time ad trading, drive ROI.”

Henry Lewington, managing director of Barracuda, added: “With FitFlop having fast become one of the UK’s favourite brands – even more so during the hottest summer in seven years - we feel our innovative team at Barracuda are a great fit to ensure their online visibility is as strong as their offline.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

FIS Case Study

30/03/2015
Fidelity Information Services (FIS) had two customers in...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...