FitFlop selects Barracuda Digital for online search positioning

Barracuda will handle SEO for FitFlop

FitFlop has appointed digital marketing agency Barracuda Digital to handle its entire online search positioning both paid and organic across the UK, US and EU territories.

Barracuda has also been tasked with working on remarketing and display campaigns for the brand, booking ads in real-time from the ad exchanges via the Barracuda Trading Desk.

Head of e-commerce for FitFlop, Lee Faetz, commented: “Online is a primary focus for pushing continued growth of the FitFlop brand. Working with the specialists at Barracuda, who are continually innovating in this field, we feel we can maximise reach and, with the ability to enter into real-time ad trading, drive ROI.”

Henry Lewington, managing director of Barracuda, added: “With FitFlop having fast become one of the UK’s favourite brands – even more so during the hottest summer in seven years - we feel our innovative team at Barracuda are a great fit to ensure their online visibility is as strong as their offline.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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