Facebook promotes Kate Aronowitz and tasks her with getting its top-100 advertisers investing in more 'compelling, targeted content'
Facebook has appointed Kate Aronowitz to director of brand design and tasked her with working closely with the Top-100 brands (based on ad-spend) advertising on the site to create more “compelling, targeted content.”
Facebook has identified that marketers are currently focused on creating viral content that doesn’t necessarily speak to specific market segments.
Aronowitz, who has been Facebook’s director of design for the past four and a half years, will initially focus on high-end luxury brands spending millions of dollars on Facebook advertising.
“I think I can bring my background on how the design of Facebook and user experience works to my new position,” Aronowitz said, “which I think will make for better creative brand content overall.”
She will join Facebook’s Global Creative Services team, reporting to Mark D’Arcy, the director of global creative solutions.
Proctor & Gamble, AT&T, American Express and Groupon are among some of the major advertisers who will be targeted.
Her appointment was announced following the release of the social networks second quarter financial statement. Facebook generated $1.6bn in revenue from advertising, with $655.6m coming from mobile ads.
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