13% of all media content consumed in the US between 8–9pm on Monday was about the Royal Baby
In the USA, six per cent of the total media content consumed on Monday 22 July was about the Royal Baby, peaking at 13 per cent at the time of the official announcement, according to Outbrain, which works with over 100,000 media sites worldwide.
Overall, ‘baby watching’ was heaviest in the UK during the hours leading up to the announcement; however, consumption of royal baby content in the US actually overtook that of the UK at one point during the official announcement (13.0 per cent in US, 12.6 per cent in UK)
Furthermore, 12 per cent of all the content read or watched around the world between 8-9pm on Monday was about the recently named Prince George.
Other data drawn from across the Outbrain found that mobile accounted for 21 per cent of total ‘baby watching’ page views when comparing consumption across platforms (desktop, mobile, tablet).
“There is no doubt that the birth has drawn a phenomenal level of interest online, and it’s clear that users have turned to online sources to monitor the situation, and receive news as the second it broke, rather than waiting for the more traditional easel,” said Simon Edelstyn, managing director of Outbrain Europe.
The data is based on the total number of page views across the Outbrain network on 22 July 2013. In total there were 13,060 pieces of Royal Baby content published on 22nd July 2013 – containing one or more Royal Baby keyword e.g. ‘Royal Baby’, ‘Kate Middleton’, ‘Middleton delivery’ etc. The analysis compares the number of page views on these 13,060 pieces of Royal Baby content to the full Outbrain network benchmarks over the course of the day.