Naked Communicatins has launched a radio campaign for client Asian Pacific Serviced Offices.
The spot highlights commercial rental office space in Melbourne’s CBD and St Kilda Rd.
"I'll happily get my kebabs from a mobile business. But I'm not rushing out to have my financial future planned by someone who can't plan their way out of a modified ice cream truck,” said Tristan Graham, Creative at Naked Communications.
“These spots were a pleasure for us to make, especially with talented Australian actors like Sigrid Thornton involved."
Sheena Kelly, Marketing Manager at Asian Pacific Serviced Offices said: "First impressions matter. Given the choice, most of us will always go with the business operating from the nice office over the business working out of a lounge room or somewhere substandard.”
She added: “Asian Pacific Serviced Offices are an easy, cost-effective way for small businesses to upgrade to a more professional, well-appointed office in a great location without the commitment normally associated with corporate leasing. This campaign drives awareness of our serviced offices in a fun, attention-grabbing way."