Siemens launches Tumblr campaign for graduate programme
Siemens has teamed up with social media agency We Are Social to launch a global recruitment campaign for its graduate program.
Dubbed ‘The Managers Call’ this aims to identify promising candidates, whilst driving interest in the German conglomerate as a place to cut your teeth as a manager.
Running through to September the campaign is intended to stimulate a debate on the future of work and the workforce, business and career insights by encouraging participants to upload blogs.
Facebook compatibility will enable people to score points by commenting and liking peoples posts.
Julia Jank, Head of the global SGP Team at the Siemens Graduate Program said: “This is a great way for young people all over the world to make themselves known to Siemens, as well as exercising their debate skills in a unique, global forum. It’s fascinating to see alternative perspectives on the same topic emerge from each different region.”
Thomas Hirschmann, account director at We Are Social said: “This campaign generates interest in the Siemens Graduate Program by tapping into social behaviour that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.”