Sainsbury's moves into mobile phone market with Mobile by Sainsbury's launch
Sainsbury’s has announced it is to enter the mobile phone network launching Mobile by Sainsbury’s, a new mobile network service from the supermarket chain.
The new service, set to rival Tesco Mobile, offers those who purchase Mobile by Sainsbury’s bundles double Nectar points on Sainsbury’s shopping and fuel.
Established in partnership with Vodafone, the network offers three Pay As You Go (PAYG) bundles starting at £10 up to £20. Network coverage is expected to reach over 99 per cent of the UK population.
Emma McLaughlin, Mobile by Sainsbury’s marketing director, commented: “The average UK family is feeling the pinch, and this is an easy way to make your pound stretch further.”
Customers looking for a simple price plan to use infrequently can take advantage of the basic price plan which offers double Nectar points on the value of top ups.
“We know that many customers find choosing a mobile phone network a bit stressful, so we’ve opted to not only keep our price plans as affordable as possible – we’ve also made it incredibly simple. With our pay as you go service, customers know exactly what they’re getting and how much they’re spending - which means no nasty surprises at the end of the month,” added Scott.
The service also offers a ‘Borrow a Pound’ option giving customers £1 worth of credit for emergencies when their balance has run out. When used a 10p fee will be deducted from the customers next top up.
SIM cards will now be available in stores, with more than 250 Sainsbury’s branches also stocking a range of handsets with dedicated in-store phone shops being trialled in six stores nationwide.