24 July 2013 - 7:38pm | posted by | 3 comments

Next to fashion ads with skinny girls, Dove’s campaign ‘sticks out’ and ‘doesn’t make me want to buy ’ says PR’s Kelly Cutrone

Next to fashion ads with skinny girls, Dove’s campaign  ‘sticks out’ and ‘doesn’t make me want to buy ’ says PR’s Kelly Cutrone Next to fashion ads with skinny girls, Dove’s campaign ‘sticks out’
Next to fashion ads with skinny girls, Dove’s campaign  ‘sticks out’ and ‘doesn’t make me want to buy ’ says PR’s Kelly Cutrone

Kelly Cutrone, founder of the successful fashion PR agency, People's Revolution, and star of a plethora of reality shows, has hit back at ads featuring “real women”, saying that it's not what consumers want.

Commenting on the issue of thinness in the fashion and advertising industries to The Fashion Spot, Cutrone said: “Society has a hyper emphasis on thin and that trend comes from the consumers — it does not come from the fashion industry.

“The fashion industry needs to make money, that's what we do. If people said, 'we want a 300 pound purple person,' the first industry to do it would be fashion.

“You look at the Dove campaign in Times Square — it sticks out like a sore thumb. Those girls in the white T-shirts and underwear, next to Calvin Klein [and all the other fashion ads]. As a consumer, it doesn't make me want to buy Dove. I'm all for the real look, but as a consumer it doesn't make me want to buy clothes."

Despite her views, which have come under some criticism, Dove’s Real Beauty Sketches campaign, part of the larger Real Women initiative, did prove successful with consumers, with the ad having been viewed more than 55 million times on YouTube since its April release.

Comments

25 Jul 2013 - 13:36
emsyc15513's picture

A Dove Campaign doesn't make her want to buy clothes? errrr...Dove doesn't sell clothes.

2
0
25 Jul 2013 - 14:02
emsyc15513's picture

Actually I've just read what she actually said on The Fashion Spot and this has been taken out of context so ignore that comment.

0
0
25 Jul 2013 - 14:57
InderdeepGill

Full article on Daily Mail, and she is saying what we all think anyway.

0
2

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...