M&C Saatchi lose out as Whybin\TBWA nicks David Jones

Whybin\TBWA has won a three way competitive pitch against incumbent M&C Saatchi to be appointed lead creative and strategic marketing agency by department brand David Jones.

The appointment commences on 1 September.

"Whybin TBWA will be providing David Jones with fully integrated marketing services including marketing strategy, planning, creative and production,” the company said ion a statement.

“David Jones appreciates and values the three years of support provided by M&C Saatchi and is looking forward to a new approach with one of Australia's most highly regarded agencies."

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