24 July 2013 - 11:48pm | posted by | 0 comments

DDB Auckland unveil NZ Lotteries campaign

DDB Auckland has unveiled a new campaign for New Zealand Lotteries, under the taglines: 'Somewhere right now, someone feels like this' and 'Winning Happens'.

The agency said the creative was based around the idea of taking unsuspecting Auckland locals off the street and convincing them to participate in a film shoot.

Peter Gosselin and Jay Hunt, creative team behind the shoot said in a statement attributed to both: "We loved Lionel Goldstein's work way back when we first saw Xbox 'Ear Tennis' in 2002.”

It added: “Over the years, we kept seeing them direct brilliant, original and visually distinctive ads. So we kept searching for the opportunity to work with them. Finally, ten years on, through Luscious we got the chance with this Instant Kiwi campaign, and now we really hope we can do it again!"

Shane Bradnick, creative director at DDB New Zealand: "Jay and Pete talked me into it. They're weird and have a bizarre sense of humour and style. How the work ended up being so amazing and exceptionally fresh is beyond me, I have no idea how they did it. I would definitely be happy to be talked into using them again!"

Don't miss out... Get your Australasia news by email

See all specialist newsletters

33 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Smith Cooper Website Refresh

16/09/2014
Smith Cooper is one of the Midlands' leading accountancy...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...