100 year old “Pub With No Beer” spearheads Schweppes campaign
GPY&R Melbourne has designed a campaign for Schweppes featuring a century old outback pub in an online series, that challenges drinkers to utilise Schweppes mixers in drinks other than casked ale.
Victoria’s Old Hepburn Hotel features in the three part series.
"It's a bit scary, knocking back a bikie when they ask for a beer - but we had some fun with this series - convincing the punters to mix it up with some new flavours and break their boring, beer habit for a day," said Hanan Eissa, senior brand manager at Schweppes.
The campaign launched on Wednesday.