MyVoucherCodes unveils crowdsourced rebrand and £1m marketing campaign
MyVoucherCodes has unveiled a £1m rebrand to enhance its global appeal, featuring a crowdsourced logo design.
Rebrand: The brand's new website, app and logo designs
The brand's new wallet-shaped logo has been nicknamed Walley and was designed to reflect the simplicity of the MyVoucherCodes site. The rebrand design was crowdsourced and the winning idea was created by designer and illustrator Faiz Fadli, with site development done in-house.
The website has also undergone a refresh and a promotional campaign will stretch across above and below the line activities while new email marketing campaigns will target four million consumers on its newsletter database. The campaign is being driven by head of marketing David Marrinan-Hayes.
Chairman of parent company Marcko Media, Mark Pearson, said: "The £1m rebranding and relaunch represents significant re-investment in the brand from myself at a time when the industry is looking to see how we react to the obvious evolution of the market."
Marrinan-Hayes added: "This has not been as simple as just launching a new logo and site design. We have spent significant amounts on looking at what our consumers really wanted from our site, identifying how we could make the site reflect a more modern design and usability needs as well as better segmenting our customers to make sure that we present relevant and targeted information that they really want."
The relaunched website will include a range of new features, including brand alerts, which will allow people to sign up for discount news on their favourite brands.