LinkedIn launches sponsored updates
LinkedIn has today announced the launch of sponsored updates, which will allow companies to share content such as videos, presentations and product news in the newsfeed of LinkedIn members.
Marked as ‘sponsored’, the updates will appear in member’s feeds on their LinkedIn homepage, and will appear across desktop, tablet and mobile.
“Content marketing is at the heart of LinkedIn’s marketing solutions strategy,” said Josh Graff, Director of Marketing Solutions in the UK and EMEA for LinkedIn. “Our goal is to develop a definitive professional publishing platform and create opportunities for marketers to drive business results by sharing relevant content with our members.”
The posts will be available to marketers both on a CPM and CPC basis via a bid-based auction, with companies to be able to track post and campaign effectiveness through analytics.
Members can engage with the content via ‘Like’, ‘Share’, and ‘Comment’ options and they can also ‘Follow’ the company that generated it.
The sponsored updates feature was tested by brands including Capgemini and Turkish Airlines.