Channel 5 overtakes Channel 4 in share of weekly viewers for the first time
Channel 5 has edged past its TV guide neighbour for the first time thanks to a viewer friendly line-up including the likes of Big Brother and the Ashes, according to the latest industry figures.
It is the first time that Channel 5 has outperformed Channel 4 in any week since its launch and marks a significant coup for Richard Desmond, who took possession of the station.
Last week it recorded an audience share of 5 per cent whilst Channel 4 was marginally behind on 4.94 per cent when ‘all individuals’ viewing the main station and associated ‘+1’ channels between 6am and 1am were taken into account.
The psychologically significant milestone has ignited rivalry between the two broadcasters with Channel 4 arguing that its catchup channel, 4Seven, should be included in the figures – which would take its rating up to 5.3 per cent.
It also contends that taking full-day figures into account the figures are 5.06 per cent and 4.99 per cent in its favour.
Channel 5 director of programmes, Ben Frow, said: "We've been working really hard to give viewers what they want and we are really glad that they have been enjoying our progress."
A Channel 4 spokeswoman added: "Channel 4 has a unique remit which is quite different to that of Channel 5, it requires us to broadcast distinctive programming which appeals to the tastes and interests of a culturally diverse society. Over 2013 the channel has been the home to wide range of critically acclaimed programming, including recent hits like the Murder Trial, Skint, Dates and The Returned. This content has both delivered to the remit and achieved audience success."