Brightcove and Yahoo team up to deliver monetised video for Australia
Brightcove and Yahoo have announced a combined initiative which they state will deliver a technology platform for online video consumption and monetisation in Australia.
Yahoo and Brightcove have combined
“Through the partnership, Brightcove Video Cloud enables Yahoo!7 to deliver high-quality catch-up TV, including long and short-form content, to viewers throughout Australia across desktops, smartphones and tablets. The video experience is now live on the Yahoo!7 network” the partners said announcing the launch.
Grant Howie, Head of Network Products, Yahoo said: “Yahoo!7 is visited by approximately eight million Australians every month on desktop and a rapidly expanding mobile audience of approximately five million Australians.”
He added: “This video partnership with Brightcove allows us to connect users to the premium content and experiences they want in an engaging way that will drive a daily habit encouraging users to return to the network.”
Mark Blair, vice president for media solutions, Asia-Pacific at Brightcove said: “Broadcasters and publishers throughout the Asia-Pacific region are racing to address the multi-screen digital opportunity, and we are thrilled to help Yahoo!7 take advantage of this fast-growing market.”
He added: “Video Cloud’s rich out-of-the-box advertising integration capabilities and studio-grade DRM support will be crucial in helping Yahoo!7 move the online video experience forward in Australia.”