Adobe announces acquisition of Neolane
Adobe has today announced the completion of its acquisition of cross-channel campaign management technology Neolane.
Neolane integrates online and offline marketing data for automation and execution of campaigns across the web, email, social, mobile, call centre, direct mail and point of sale (POS).
Brad Rencher, senior vice president and general manager of Adobe’s digital marketing business, said: “With the completion of the Neolane acquisition, Adobe’s lead in digital marketing is extended further, bringing critical crosschannel campaign management capabilities to the Adobe Marketing Cloud. What’s most exciting is the enthusiasm we’ve heard from marketers who have been asking for a comprehensive solution that makes their day-to-day work easier and more effective.”
Neolane will become the sixth solution in the Adobe Marketing Cloud, complementing the existing Analytics, Target, Social, Experience Manager and Media Optimizer offerings.