Slendertone appoints Will London to create 2014 global campaign after four-way pitch
Slendertone has appointed Will London to create a global campaign for launch in January 2014 across TV, print, digital and social.
Appointment: Will London will handle Slendertone's 2014 campaign
The agency won the account after a four-way Pan European pitch.
Managing partner at Soho-based Will London, Paul Hamilton, said: "We're massively excited to be developing the positioning and creative that will bring the brand to a new audience globally."
Slendertone's last agency hire in the UK was Publicis in 2008 and the company is said to spend around £1m on UK media.
Global marketing manager of Slendertone, Wendy Dawes, added: "We are delighted to have Will London on board as our global brand agency and look forward to further strengthen our brand across all marketing Slendertone operates in."
Among Will London's other clients are Krispy Kreme and GHD.
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