Zoosk’s all-knowing Love Guru answers dating questions in online campaign from Camp + King
Zoosk, the online dating site, has launched a campaign asking daters to post questions to the Zoosk website. Zoosk's love guru heart puppet will then answer selected questions via video on its Facebook and YouTube pages. The campaign, developed by Camp+King, is part of the ongoing 'Zoosk Presents: From the Heart" activity and will run for six weeks. "For the first time, we're celebrating our fans with 'Zoosk Presents: From the Heart,' a social campaign that puts the fans in the spotlight. On Facebook we prompted our community to pose questions to Heart Friend by simply replying on the Facebook wall,” a statement read. “We selected the best fan submitted posts and Heart Friend answered them in a series of video responses. Each selected question is featured in the video responses and the fan is called out by name by the Heart character. Of course, this is not your grandmother's dating advice."
Source: Campaign brief