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Digital Weight Watchers Account Win

OgilvyOne beats R/GA, Havas Digital, 306i and Razorfish to win Weight Watchers account

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By Jennifer Faull, Deputy Editor

July 19, 2013 | 2 min read

Weight Watchers has appointed OgilvyOne to handle its digital account, with the agency beating the likes of R/GA, Havas Digital, 306i and incumbent Razorfish.

As agency of record, it has become responsible for digital media buying/planning, social media, and analytics.

The account is worth around $95 million, according to Kantar.

Managing director, Dimitri Maex offered a statement from Weight Watchers in an internal email to staff.

“The scope of our engagement is broad, and includes digital media planning and buying, social media, advanced analytics, and search engine marketing,” said Sarah Kleinhandler, director of digital strategy and marketing, Weight Watchers. “Digital is a core channel for us to connect with and engage consumers, and we believe that OgilvyOne will be an important strategic partner in evolving how we fully leverage this critical marketing pillar.”

Maex also revealed that for the pitch, OgilvyOne “went all out” and shot the credentials video on a treadmill and pledged that the team would lose more than 50 pounds during the pitch process.

Lee Hurley, vice president of advertising and social media, Weight Watchers added that OgilvyOne was selected “because of their strategic firepower, innovative creative ideas, digital media acumen, and incredibly passionate team.”

McCann remains the lead creative agency for the Weight Watchers account.

Digital Weight Watchers Account Win

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OgilvyOne Worldwide

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