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By Ishbel Macleod, PR and social media consultant

July 19, 2013 | 1 min read

The ginger cat from the first #bemoredog ad is set to make a return to TV, in an ad promoting O2 Refresh.

Launching tomorrow, the 40 second version of the ad will run for two weeks, with a 20 second version featuring Samsung S4 to air from next Saturday (26 July).

The ad, created by VCCP, forms part of the £10m be more dog campaign, and will also run across press, online, search and VOD.

O2 Be More Dog

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