19 July 2013 - 10:59am | posted by | 0 comments

MasterCard appoints Sir Nick Faldo as its eighth golf ambassador

MasterCards sponsorship strategy matches pros with fans to create one-of-a-kind priceless experiencesMasterCards sponsorship strategy matches pros with fans to create one

Sir Nick Faldo has been revealed as the newest MasterCard brand ambassador at The Open Championships.

Faldo joins seven other world-class golf stars including Ian Poulter, Graeme McDowell, Camilo Villegas, Boo Weekley, Brandy Snedeker, Harris English and Tom Waston, as a MasterCard ambassador.

MasterCard’s sponsorship of golf includes the Arnold Palmer Invitational, the PGA Tour, the Champions Tour and The Open Championships, offering MasterCard holders – whether attending these tournaments in person or online – experiences such as insights from golf legends, exclusive seats, and playing opportunities at world-class courses.

Connecting people with their passions while delivering surprise and delight experiences is the essence of what Priceless is all about,” said Alfredo Gangotena, chief marketing officer for MasterCard Worldwide.

“Golf continues to be a passion for our cardholders and the addition of Sir Nick Faldo to the roster of brand ambassadors represents a crown jewel in our campaign.”

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