BASF appoints M&C Saatchi Advertising for international corporate account
BASF, the chemical company, has announced the appointment of M&C Saatchi Advertising to handle its international corporate advertising account.
M&C Saatchi will extend and develop the ‘We create chemistry’ campaign originated by Wieden + Kennedy.
Carrie Hindmarsh, M&C Saatchi London’s CEO said: “We are absolutely thrilled to have won such a prestigious and significant piece of business.”
The agency will look to create a coordinated campaign, and will work across key markets such as North America, Brazil, Asia Pacific and Europe.
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