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BASF appoints M&C Saatchi Advertising for international corporate account

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By Ishbel Macleod, PR and social media consultant

July 19, 2013 | 1 min read

BASF, the chemical company, has announced the appointment of M&C Saatchi Advertising to handle its international corporate advertising account.

M&C Saatchi will extend and develop the ‘We create chemistry’ campaign originated by Wieden + Kennedy.

Carrie Hindmarsh, M&C Saatchi London’s CEO said: “We are absolutely thrilled to have won such a prestigious and significant piece of business.”

The agency will look to create a coordinated campaign, and will work across key markets such as North America, Brazil, Asia Pacific and Europe.

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