Women overtake men for owning tablet devices
Women now own more tablets than men, research from YouGov has found, with females owning 52 per cent of tablets in the UK.
This figure is up from 43 per cent in Q2 of 2012, and comes after Google revealed yesterday that tablet usage in the UK has tripled year-on-year.
YouGov’s data shows that the increase in female ownership primarily comes from older Apple devices (iPad 1 and 2) as well as the iPad Mini. The Tablet Tracker shows that women own 60 per cent of iPad 1s and 2s and 58 per cent of iPad Minis.
John Gilbert, lead director at YouGov technology and telecoms, said: “The early adopters of tablets have typically been affluent males. As they buy the latest models, they have placed their old devices on to the secondary market or give them to other members of their household. A growing number of females and under-35s own older tablets, such as the iPad 1 and 2 while affluent males have the more recent iPad 3 and 4 and Samsung devices. Add to this the fact that it is women and young people driving the popularity of iPad Mini in the UK and it is clear where the surge in tablet ownership among females and under-35s comes from.”
The Tablet Tracker research finds that 22 per cent of the adult population now own a tablet, up from 18 per cent last quarter.