18 July 2013 - 4:53pm | posted by | 0 comments

The Drum magazine – 19 July 2013

This unique issue of The Drum magazine was produced using content compiled over the course of one day at The Drum Live event, which took place in London on 3 July. This edition draws on the content to emerge from the day, shaped by over 120 ‘contributor’ delegates.

Creative Review: 

Lord Michael Grade

<strong>Lord Michael Grade</strong>

Jason Stone catches up with the former director general of the BBC for a no holds barred interview, in which Grade shares his thoughts on Savile, press regulation and phone hacking.

Push to provoke

<strong>Push to provoke</strong>

Kris Hoet of Duval Guillaume Modem, the Belgian agencybehind Push to Add Drama and Smirnoff’s Mindtunes Project, shares his insights on creating brand conversations.

Staying socially relevant

<strong>Staying socially relevant</strong>

Asda’s head of social media Dom Burch discusses why brands need to be socially relevant to their fans – and if that’s discussing cheese on beans on toast because you’re a grocer, so be it.

Drawing inspiration

<strong>Drawing inspiration</strong>

A double gatefold in the centre of this issue opens out to reveal a visual representation of The Drum Live, created on the day by graphic facilitation company Scriberia.

Agenda

<strong>Agenda</strong>
  • Real-time bidding: the bad habits exposed
  • The future of shops: fewer, larger and pop-up
  • Mobile advertising being ‘led by the consumer’

This issue also includes our regular creative round-up with a twist: projects were selected for publication on the basis of votes received on the day at The Drum Live.

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