Ad of the Day: Sainsbury's Anniversary Games - The Return of the Superhumans

Channel 4's Meet the Superhumans quite rightly picked up a Grand Prix in the Film Craft category at Cannes last month and while this trail for a televised event celebrating the first anniversary of last year's games might not have the impact of that film, it's a superb reminder of the empowering imagery that helped set the tone for the Paralympics.

Agency: 4 Creative