17 July 2013 - 11:47am | posted by | 2 comments

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 2 August issue of The Drum

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work.

Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (2 August). Submit your vote before Wednesday 24 July to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

Creative Review: 

VCCP: Compare the Market 'Duets' TV ad

Brand: Compare the Market
Title(s): Duet

Agency: VCCP, London, UK
Agency website: http://www.vccp.com
Creative Director: Darren Bailes
Creative: Jonathan Thake
Photographer: Oliver Cariou
Additional Credits: TV Producer: Larissa Miola
Production Company: Passion Pictures, HSI London
Director: Simon Cole, Darren Walsh
Grading: Finish
Audio: Grand Central
Sound Designer: Ben Leeves

adam+eveddb: Walls 'Goodbye Serious' print ad

adam+eveddb: Walls 'Goodbye Serious' print ad

Brand: Walls
Title(s): Goodbye Serious

Agency: adam+eveddb, London, UK
Agency website: http://www.adamandeveddb.com
Photographer: Sue Parkhill
Additional Credits: CGI & Post Production: Taylor James
Published: July 2013

Robot Food: Stoats Porridge rebrand

Robot Food: Stoats Porridge rebrand

Brand: Stoats
Title(s): Rebrand
Headline and copy text (in English): Porridge To The People!

Agency: Robot Food, Leeds, England
Agency website: http://www.robot-food.com
Creative Director: Simon Forster
Art Director: Martin Widdowfield
Copywriter: Simon Forster
Illustrator: Martin Widdowfield
Photographer: Martin Widdowfield
Additional credits: Julia Allan, Mike Shaw
Published: June 2013
Short rationale (optional): Stoats Porridge has unveiled a major rebrand, masterminded by specialist consultancy, Robot Food. Stoats is a Scottish oats company with a passion for all things porridge and a focus on oat innovation. The company approached Robot Food due to its expertise in developing brand personality. The brief was to build upon the compelling brand story adding vibrancy and ownable IP to the packaging.
Formed in 2005, Stoats converted an American hot dog trailer, to sell hot porridge with generous, natural, tasty toppings at summer music festivals. The young company went on to develop a range of retail products including the world’s first porridge oat bars, which include favorite flavour combinations that have helped the brand to grow. With the porridge aisle leaders focusing on traditional brand values as a worthy proposition, Stoats found a gap in the market for a vibrant, young company that would push the porridge bandwagon.

Bluemarlin: Extreme Sport and Extreme Energy brand packaging

Bluemarlin: Extreme Sport and Extreme Energy brand packaging

Brand: Extreme
Title(s): Extreme Sport, Extreme Energy

Agency: Bluemarlin, Bath, UK
Agecny website: http://www.bluemarlinbd.com/
Creative Director: Chris Hart
Published: July 2013
Short Rationale (optional): Guided by the big idea of ‘Raw Rebellion,’ Extreme’s graphics reflect the razor-edged sensibilities of street art and graffiti. The design fits seamlessly into the world that the urban dreamer knows, inhabits and thrives in - skate parks; BMX trails off-the-beaten path, and exotic surf tribes. Working in perfect sync with the graphics, Extreme’s unique structure continues to reinforce the brand’s push-the-limits personality.

Look, Touch & Feel: Fever UK branding

Look, Touch & Feel: Fever UK branding

Brand: Fever UK 

Title(s): Fever UK Branding

Headline and copy text (in English): Fever UK. LTF was delighted to be engaged by Fever UK, and thoroughly enjoyed the collaborative process and challenging brief to create this contemporary branding design. 


Agency: Look, Touch & Feel, Northamptonshire, UK.

Agency website: http://www.looktouchfeel.co.uk
Creative Director: Rick O'Neill, FRSA
Art Director: Matt Holland

Copywriter: Chris Street
Illustrator: Andie Jackman

Photographer: Andy Lee
Additional credits: Pixel, Security Director

Published: 2012


Simon Langlois: Swing Microbrewery packaging

Simon Langlois: Swing Microbrewery packaging

Brand: Swing Microbrewery
Title(s): Swing Microbrewery Branding

Agency: simonlanglois.ca, Montréal, Canada.
Agency website: http://simonlanglois.ca
Art Director: Simon Langlois
Photographer: Simon Langlois
Published: April 2013

Mother: IKEA 'Make Small Spaces Big' TV creative

Brand: IKEA
Title(s): Make Small Spaces Big

Agency: Mother, London, UK
Agency website: http://www.motherlondon.com
Additional Credits: Production Company: Riff Raff Films
Director: Megaforce
Producer: Cathy Hood/Matthew Fone
Post Production: Finish
Editing House: Final Cut
Editor: Joe Guest
Published: July 2013

Saint Bernadine Mission Communications Inc.: Doug Liddle Business Cards

Saint Bernadine Mission Communications Inc.: Doug Liddle Business Cards

Brand: Doug Liddle Guitar Instruction
Title(s): Doug Liddle Business Cards

Agency: Saint Bernadine Mission Communications Inc., Vancouver, Canada
Agency website: http://www.stbernadine.com
Creative Director: David Walker & Andrew Samuel
Art Director: Rory O'Sullivan
Copywriter: Jessica Mori
Illustrator: Rory O'Sullivan
Additional credits: Production Artist: Lisa Blackburn
Account Services: Jennifer Reynolds
Published: 2012
Short rationale (optional): These business cards introduce the fun of learning to play the guitar within moments of holding them. Raised thermographic printing adds a nice dimension to the guitar chord diagram and serves as tactile indicators for accurate finger placement.

Oloramara Branding & Packaging Design: The Cuckie Fam Branding & Packaging Design

Oloramara Branding & Packaging Design: The Cuckie Fam Branding & Packaging Design

Brand: The Cuckie Fam
Title(s): The Cuckie Fam Branding & Packaging Design

Agency: Oloramara Branding & Packaging Design, Gijón, Asturias, Spain
Agency website: http://oloramara.com
Creative Director: Mara Rodríguez
Art Director: Mara Rodríguez
Illustrator: Mara Rodríguez
Short Rationale (optional): New branding and packaging for a new flavoured cookies brand.
The Cuckie Fam is a sweet handmade family, cooked with the best ingredients that will be loved for everyone.

Iris: Dominos app campaign

Iris: Dominos app campaign

Brand: Dominos
Title(s): Dominos Pizza: Street

Agency: Iris, London, UK
Agency website: http://www.iris-worldwide.com
Creative Director: Andy Taylor
Creatives: Tian Murphy, Carly Williams
Photographer/Retoucher: Parker Biley
Additional Credits: Producer: Jaina Minton
Account Director: Venetia Tabor
Published: July 2013

Stocks Taylor Benson: Antalis Review 2012/13

Stocks Taylor Benson: Antalis Review 2012/13

Brand: Antalis Limited
Title(s): The Review 2012/13

Agency: Stocks Taylor Benson, Leicestershire
Agency website: http://www.stockstaylorbenson.com/
Creative Director: Glenn Taylor
Additional Credits: Senior Designer: Lois Blackhurst
Published: June 2013
Short Rationale (optional): Stocks Taylor Benson has designed the invites, brochure and certificates to complete the set of material for the Antalis Review 2012/13 awards ceremony at Abbey Roads Studios. The brochure, containing all the recognised entries, is reminiscent of a 12 inch vinyl record, complete with sleeve and laminated die-cut cover featuring a new addition to the Antalis creative papers range - Curious Matter Black Truffle. Invites designed to be reminiscent of low cost gig posters were printed in black onto a variety of brightly coloured Antalis papers to create a striking and simple brand look. This also allowed for some nice personalisation to create a sense of anticipation for this prestigious event. The ceremony was held on the 20th June at Abbey Road Studios and included a chance to sign the Abbey Road Wall, have your picture taken on the famous crossing, and more importantly, featured a large array of outstanding print design.

Look, Touch & Feel: LikeMinders Branding

Look, Touch & Feel: LikeMinders Branding

Brand: LikeMinders

Title(s): LikeMinders Branding
Headline and copy text (in English): LikeMinders. LTF was delighted to be engaged by LikeMinders, and thoroughly enjoyed the collaborative process and challenging brief to create this contemporary branding design. 


Agency: Look, Touch & Feel, Northamptonshire, UK.
Agency website: http://www.looktouchfeel.co.uk
Creative Director: Rick O'Neill, FRSA
Art Director: Matt Holland

Copywriter: Chris Street
Illustrator: Andie Jackman
Photographer: Andy Lee

Additional credits: Pixel, Security Director

Published: 2012


Bunch: Willow Tree brand identity

Bunch: Willow Tree brand identity

Brand: Willow Tree
Title(s): Willow Tree

Agency: Bunch, London, United Kingdom
Agency website: http://www.bunchdesign.com
Creative Director: Denis Kovac
Additional credits: Spencer Charles
Published: July 2013
Short Rationale (optional): Bunch has designed a new but traditional looking identity for Willow Tree, London’s leading business consultancy.
Bunch worked in close collaboration with typographer Spencer Charles to develop a bespoke WT monogram, which was executed as a mix of embosses, carved in seals and simulated watermarks – achieved with an oil-based ink – across purple cloth, black leather, slightly structured Fedrigoni Sirio Color stock and handmade coffee pottery, the solution embraces a crafted sensibility alongside a more contemporary use of space and type.

RKCR/Y&R: Landrover British & Irish Lions congratulatory ad

RKCR/Y&R: Landrover British & Irish Lions congratulatory ad

Brand: Landrover
Title(s): The Lions have been fed
Headline and copy text (in English): The Lions have been fed. Congratulations to The British & Irish Lions on their successful Tour of Australia.

Agency: RKCR/Y&R, London, UK
Agency website: http://www.rkcryr.com
Executive Creative Director: Mark Roalfe
Art Director: Tim Brookes
Copywriter: Phil Forester
Photographer: Patrice De Villiers
Published: July 2013

M&C Saatchi: BeatBullying MindFull TV and print launch

Brand: BeatBullying Group
Titles(s): MindFull launch

Agency: M&C Saatchi, London, UK
Agency website: www.mcsaatchi.com
Art Director: Orlando Warner & Joe Miller
Copywriter: Orlando Warner & Joe Miller
Additional Credits: Planner: Howard Miller
Media Agency: Mediacom
Production Company: th1ng
Directors: Will Barras & Shay Hamias
Design Direction: Will Barras, Shay Hamais & Yui Hamahashira
Producer: Milana Karaica
Executive Producer: Dominic Buttimore
Grade: Danny Atkinson
Published: July 2013

BrandOpus: Tangerine Confectionery's Candyland

BrandOpus: Tangerine Confectionery's Candyland

Brand: Candyland
Title(s): BrandOpus helps Tangerine Confectionery look to the future with the creation of Candyland
Headline and copy text (in English): BrandOpus has worked with the UK’s leading independent manufacturer of sugar confectionery, Tangerine, to create Candyland, a single consumer-facing brand that will consolidate their wide portfolio of sugar confectionery brands, including Wham Bars. Working with the key theme of “embracing nonsense”, BrandOpus has created the concept of Candyland, a magical world where all sweets come from in the form of brand identity, packaging and point of sale materials.

Agency: BrandOpus, London, UK
Agency website: http://www.brandopus.com
Creative Director: Paul Taylor
Design Director: Kate Jones
Illustrator: BrandOpus in collaboration with Jelly London
Additional Credits: Account Director: Nicky Rubins
Account Manager: Ali Dawkins
Published: July 2013
Short Rationale (optional): BrandOpus were briefed to create a new brand that unifies Tangerine’s sugar confectionery portfolio in order to maximize growth potential. The portfolio was previously divided between many diverse but deeply cherished and recognisable products such as Dip Dab & Refreshers under brand names such as Princess, Barratt and Henry Goode.
From the brief it was clear that the agency needed to create an evocative brand; one that offered sweets to transport the consumer back to the bright, innocent happiness of childhood.
Working with the key theme of “embracing nonsense”, BrandOpus created the concept of Candyland, a magical world where all sweets come from. The visual identity is represented by the fantastical airship, ever present on and off pack, transporting the consumer to Candyland, and between the different areas within.
The agency segmented and named the ranges by a product type and attributed them a ‘zone’ within Candyland, such as Refreshers Reef, Olde Town, Cosy Meadows and Wham Planet. This allows the ranges to each deliver their different propositions, whilst still sitting under a unified, single brand. Each range has its own distinctive look, feel and recognisable colourway to aid portfolio navigation.
The new identity allows the brand to be immediately recognisable, contributing a positive halo effect of the brand values across the entire portfolio which encourages consumer cross purchase. Candyland affords strong brand standout and ease of navigation for the consumer at point of retail.

AMV BBDO: Eurostar Tour de France press ad

AMV BBDO: Eurostar Tour de France press ad

Brand: Eurostar
Title(s): Tour de France
Headline and copy text (in English): Can British cycling triomphe at L’Arc a second time? The final stage. 21 July, 2013, Paris

Agency: AMV BBDO, London, UK
Agency website: http://www.amvbbdo.com
Art Director: Richard Littler
Copywriter: Zac Ellis
Additional Credits: Agency Planner: Sarah Sternberg
Agency Accounts: Tom Shattock, Emily Elson
Project Manager: Sarah Benson
Media Agency: Arena
Media Planner: Anna Beynon
Published: July 2013

VCCP: Telefonica O2 Be More Dog campaign

Brand: Telefonica, O2
Title(s): Be More Dog

Agency: VCCP, London, UK
Agency website: www.vccp.com
Creative Director: Darren Bailes
Creative: Nathaniel White, Daniel Glover-James, Ben Daly and Elias Torres
Photographer: Damien Acevedo
Additional Credits: TV Producer: Catherine Long
Production Company: Caviar
Director: Keith Schofield
Producer: Shirley O’Connor
Executive Producer: Sorcha Shepherd, Anna Smith, James Sorton
Post Production: MPC
Editing House: Marshall Street Editors
Editor: Patric Ryan
Published: July 2013

Look, Touch & Feel: Fish Spa Branding

Look, Touch & Feel: Fish Spa Branding

Brand: Fish Spa

Title(s): Fish Spa Branding

Headline and copy text (in English): Fish Spa. LTF was delighted to be engaged by Fish Spa, and thoroughly enjoyed the collaborative process and challenging brief to create this contemporary branding design. 


Agency: Look, Touch & Feel, Northamptonshire, UK.

Agency website: http://www.looktouchfeel.co.uk
Creative Director: Rick O'Neill, FRSA
Art Director: Matt Holland

Copywriter: Chris Street

Illustrator: Andie Jackman
Photographer: Andy Lee
Additional credits: Pixel, Security Director
Published: 2012


Peck & Co.: Lulu Cake Boutique Branding, Logo & Packaging Design

Peck & Co.: Lulu Cake Boutique Branding, Logo & Packaging Design

Brand: Lulu Cake Boutique
Title(s): Branding, Logo & Packaging Design

Agency: Peck & Co., Nashville, TN, USA
Agency website: http://www.peckandco.com
Creative Director: Benji Peck
Art Director: Benji Peck
Copywriter: Joy Sarnacke
Illustrator: Benji Peck
Photographer: Grin & Grain
Additional Credits: Production: Rex Runyeon
Published: July 2013
Short Rationale (optional): They make masterpieces that also happen to be unmatched in flavour. They are obsessed with detail, artistry and flavour. And it shows. Cakes in all shapes and sizes for all types of occasions, crafted and coaxed to exquisite perfection, Lulu Cake Boutique gives us a reason to celebrate more often. Life is truly better with cake.

TBWA\G1: Nissan 'Feel the Surge' print ads

TBWA\G1: Nissan 'Feel the Surge' print ads

Brand: Nissan
Title(s): Feel the Surge

Agency: TBWA\G1, TBWA, London, UK
Agency website: http://www.tbwa.com
Creative Director: Rudi Anggono
Creatives: David Hobbs, Richard Stoney and Nick Cooper
Photographer: Christopher Griffith
Additional Credits: Strategic Director: Filippo Del’Osso
Account Management: Ewan Veitch, Alexandra Johnson, Eva Gotteland, Caroline Allard and Gaëlle Guillou
Art Buyer: Marie Moulin
Retouching: We Folk
Published: July 2013

Wieden+Kennedy: Honda 'Hands' campaign

Brand: Honda
Title(s): Hands

Agency: Wieden+Kennedy, London, UK
Executive Creative Directors: Tony Davidson and Kim Papworth
Executive Creative Director: Chirs O’Reilly
Creatives: Chris Lapham and Aaron McGurk
Additional Credits: Producer: James Guy
Client Services: Laura McGauran and Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Producer: Tracey Cooper
Production Assistant: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog

Tremendous Designs Studio: Greenpeace Shard climb poster

Tremendous Designs Studio: Greenpeace Shard climb poster

Brand: Greenpeace
Headline copy and text (in English): Keep Calm and Climb on the Shard. It’s Europe’s tallest skyscraper and Greenpeace has scaled the Shard to Save the Arctic.

Agency: Tremendous Designs Studio, Bristol, United Kingdom
Creative Director: Iulian Miereanu
Art Director: Iulian Miereanu
Copywriter: Iulian Miereanu
Photographer: Iulian Miereanu
Published: July 2013

Booth Creative: Coastal Communities Museum Open for The Open Exhibition and Coastal Communities Museum Brand Identity

Booth Creative: Coastal Communities Museum Open for The Open Exhibition and Coastal Communities Museum Brand Identity

Brand: Coastal Communities Museum
Title(s): Open for The Open Exhibition
Headline and copy text (in English): Open for The Open exhibition poster and marketing for the Coastal Communities Museum first exhibition to tie in with The Open Golf Championship taking place locally.

Agency: Booth Creative, Edinburgh, UK
Agency website: http://boothcreative.com
Creative Director: David Booth
Art Director: David Booth
Copywriter: David Booth
Illustrator: David Booth
Published: July 2013

Firmalt: La Catería visual identity

Firmalt: La Catería visual identity

Brand: La Catería

Agency: Firmalt, Monterrey, México
Agency website: http://firmalt.com
Creative Director: Manuel Llaguno
Art Director: Francisco Puente:
Photographer: Homero Ruiz
Published: July 2013
Short rationale (optional): La Catería is a catering company that serves a variety of beautifully crafted courses and pastries. Our goal was to align the brand with the special care that was given to the preparation and presentation of each of their dishes
The concept of the brand was inspired on small European street markets, where a variety of textures, styles, forms and colors blend together to create a unique experience that feels warm and inviting.
Special care was taken to give the brand classical roots with a modern execution. The result is a refined identity with fresh features that give emphasis to their delightful execution.

Chapter: Halfords campaign

Chapter: Halfords campaign

Brand: Halfords
Title(s): Jonny, Rich and Simon
Headline and copy text (in English): “Halfords?”
We thought it might come as a shock. Halfords.com now had 15,000 parts, accessories and clothing lines from 185 leading specialist brands. Plus, there’s next working day delivery direct to you, as well as free collection from over 440 Halfords stores. No name does more to get you out there.

Agency: Chapter, Birmingham, UK
Agency website: http://www.chapteragency.com
Creative Directors: Ian Boulter and Martin Heffernan
Art Directors/Copywriters: Paul Ray and Richard Newell
Photographer: Martin Brent
Designer: Nick Castle
Published: June 2013
Short Rationale (optional): With cycling becoming a major part of British sport post 2012, we wanted serious riders to re-appraise the Halfords brand. For many, Halfords was the place they got their first bike. Now they’re more serious about bikes, we wanted to show them Halfords are too. They can now get the brands the love from a name they can trust but didn’t expect.

Savvy Studio: Taller38 branding

Savvy Studio: Taller38 branding

Brand: Taller38
Title(s): Taller38 brand identity

Agency: Savvy Studio, San Pedro Garca García Nuevo León México
Agency website: http://savvy-studio.net/en/
Creative Director: Savvy Studio
Art Director Savvy Studio
Published: July 2013

Colourful: The Family and Childcare Trust visual identity

Colourful: The Family and Childcare Trust visual identity

Brand: Family and Childcare Trust
Title(s): Corporate identity

Agency: Colourful Design Strategy
Agency website: http://www.becolourful.co.uk
Brand Consultant: Emily Penny
Art Director: Phillip Southgate
Copywriter: Victoria Flint
Illustrator: Phillip Southgate
Photographer: Nick David
Published: July 2013
Short rationale (optional): New consultancy Colourful Design Strategy has created the visual identity for Family and Childcare Trust. The new look launched at a reception at the House of Lords on Tuesday 16 July. The design draws on the charity’s values: always intelligent and pioneering, while at the same time approachable and grounded in the realities of family life. The central motif in the visual identity is a graphic pin-wheel which was selected because it is a positive symbol of childhood. The shape is used to represent diverse family structures, and provides the starting point for a geometric visual language which is toned up or down to suit either community or policy audiences.

WCRS: Sky Broadband 'Telling Stelling' TV commerical

Brand: Sky Broadband
Title(s): Telling Stelling

Agency: WCRS, London, UK
Agency website: http://www.wcrs.com
Client Creative Director: Barry Skolnick
Creative Directors: Simon Robinson
Creatives: Ben Brazier and Jonny Ruthven
Additional Credits: Client Management Team: Lyssa, McGowan, Carli Farmer, Lizzie Chasemore
Agency Producer: Sally Lipsius
Account Handling: Jonathan Campbell, Mike Stern, Ben Spencer
Media Agency: Mediacom
Production Company: 76Ltd
Director: Peter Lydon
Producer: Cathy Hood
Editor: Spencer Ferszt @ Marshall Street
Post-Production: Finish
Audio: Grand Central
Published: July 2013

lg2boutique: Chocolates Favoris logo, packaging, staff apparel and retail outlet layout

lg2boutique: Chocolates Favoris logo, packaging, staff apparel and retail outlet layout

Brand: Chocolats Favoris
Title(s): Logo, packaging, staff apparel and retail outlet layout for Chocolats Favoris

Agency: lg2boutique, Québec
Agency website: http://lg2boutique.com/en
Vice President Creative Director, Design: Jacques de Varennes
Illustrator: Anthony Verge
Additional Credits: Designers: Mira Gauthier, Sonia Delisle
Strategic Planning: Catherine Darius
Account Services: Mireille Côté, Sandie Lafleur
Infography: David Boivin, Marie-Ève Roussy
Print Production: Julie Pichette
Published: April 2013

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Comments

24 Jul 2013 - 13:45
Gillian West's picture

Amazing fortnight for votes, with a few projects reaching over a thousand votes! Well done to everyone involved and thanks to all who voted. Check out the 2 August issue of The Drum to see who won. A new Round-Up will be online on 31 July and if you'd like to submit work then email gillian.west@thedrum.com.

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29 Jul 2013 - 00:09
Ruby6918

my vote is chocolat favoris, nice colours and enticing

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