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Health Appointments

TBWA\WorldHealth appoints Shane Kennedy as new MD

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By Jennifer Faull, Deputy Editor

July 17, 2013 | 2 min read

Shane Kennedy has been appointed to the role of managing director by TBWA\WorldHealth.

The former EVP and MD of Digital at S&H officially joined the agency this week, reporting to TBWA\Chiat\Day New York’s president, Robert Harwood-Matthews.

“Shane’s combination of digital and entrepreneurial talents will further evolve TBWA\WorldHealth’s digital vision for clients,” said Harwood-Matthews.

“He has this incredible hybrid background of digital and tech alongside strong healthcare experience, which puts him in a great position for helping to develop TBWA\WorldHealth’s vision for clients.”

Prior to S&H, Kennedy was marketing and business development director at Elateral, and also founded the web based technology company MarketingForce, where he launched an online software application that generated revenues of over $18 million.

In other healthcare-related experience, Kennedy held the position of COO at McCann HumanCare and held the SVP role at Publicis Groupe where he worked with Johnson & Johnson and GlaxoSmithKline.

Commenting on his new role Kennedy said: “Healthcare is undergoing a tremendous upheaval right now and TBWA’s approach of creating disruptive ideas, is ideally suited to help our clients take advantage of this fast-evolving landscape.”

Health Appointments

Content created with:

TBWA\Chiat\Day New York

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