Magnum brand maintain “pleasure” message as create-your-own pop up store opens in Sydney
Branded entertainment company Ensemble are opening a Magnum pop-up shop in Westfield Sydney on behalf of clients Unilever.
The Pleasure Store promotion is running worldwide
The Magnum Pleasure Store promotion, running for 6 weeks, is part of a global Magnum campaign.
The store encourages customers to create their own bespoke Magnum, selecting chocolate coatings and toppings.
"The Sydney store is located in one of the busiest areas of foot traffic in Australia,” said Matt Cameron, head of events and activation at Ensemble.
“It's great to see the excitement generated as people watch their Magnum creations come to life in front of them. Enabling the consumer to create a customised product on the spot."
The campaign has a social element, with customers encouraged to upload their bespoke creation in-store to social media for their friends to view and comment.