Media6Degrees acquires EveryScreen as it expands mobile capabilities
Media6Degrees (m6d), the advertising technology company, has acquired EveryScreen Media (ESM), after working with the mobile data start-up for two years.
“Consumers are mobile, and understanding their brand preferences outside the browser is critical to marketers,” said Tom Phillips, CEO of m6d. “For the past two years, m6d and ESM have partnered successfully to provide scalable audience and contextual solutions that help brands connect with consumers in any relevant environment. Now is the right time to combine massive data sets from both browsers and devices to establish multi-platform intelligence for directing marketing messages. The acquisition of ESM is a natural extension of our existing business and core strengths.”
The move to integrate ESM’s technology with m6d’s will expand the company's mobile advertising capabilities and offer clients a better idea of their engagement levels and how their customers are behaving across multiple devices.
The main aim of the purchase was to accelerate the company’s strategy to provide a more intelligent way to predictably drive brand results.
Bob Geiman, CEO of EveryScreen Media, has joined the m6d team as senior advisor, along with ESM executives Josh Engroff, Tom O’Reilly and Lauren Moores, who have taken on the roles of GM of Mobile, VP of Mobile Technology and VP of Analytics, respectively.
“We couldn’t be more excited about this combination,” added Tom Phillips. “With this team and technology, we are poised to deliver the next great wave of marketing innovation, one that combines the powerful insights we derive from web browsing with location-based and other data from mobile devices. Over the next few months, we’ll share more on how we bring this value to brands.”
The financial details of the deal have not been disclosed.