Keg cans rollout for Carlton Draught
Clemenger BBDO Melbourne has designed a campaign for the rollout of the new Carlton Draught Keg Can to be introduced during July.
The Keg can designed by Cowan for BBDO Melbourne's campaign
The keg can will replace all existing can designs for Carlton Draught.
"You see a keg and instantly think of having a beer at the pub. We all know the pub is the best place to enjoy a brewery fresh Carlton Draught with your mates, but for those times when grabbing a stool at the bar just isn't possible, holding a Keg Can at home will absolutely be the next best thing,” said marketing manager for Carlton Draught, Alastair McCausland.
“Plus, they're really shiny," he added.
The keg can was designed by Melbourne's Cowan Design, with offices across the region in Sydney, Ho Chi Minh City, London, Auckland, Shanghai, Beijing and Singapore.