Heinz unveils Facebook competition as part of summer sauces campaign
Heinz has this week launched a Facebook competition, as part of its summer sauces campaign, which will see fans able to win prizes such as tickets to Chessington World of Adventures, as well as Heinz branded products.
The competition has begun on the Heinz Tomato Ketchup page, but will launch in August on the Salad cream page, and will ask fans to refer a friend to the page. If the friend likes the page, both will be put into the competition, with one prize winner a week.
One winner will be chosen each week for six weeks on the Heinz Tomato Ketchup Facebook page, whilst on the Heinz Salad Cream Facebook page one winner will be drawn each week for four weeks.
Jamie Holtum, marketing, Heinz Sauces, said: “With the variable summer we get in the UK, we wanted to help our fans make the most of the sunny days by offering them prizes that will really kick start the fun.
“We wanted to help create lasting summer memories for families, and these fun and engaging campaigns will position Heinz Sauces front of mind as a barbecue essential.”
The summer sauces campaign began in June, and includes sampling and digital activation.