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City Police initative to battle illegal websites christened Operation Trade Bridge as Affectv comes on board

The online anti-piracy agreement being devised with the support of the Metropolitan Police, IPA and ISBA has been given the moniker Operation Trade Bridge as the pilot moves forward.

As reported by The Drum in December, the project will aim to create a list of illegal third-party websites that infringe the copyright of media owners and content creators to raise awareness to advertising networks and trading desks.

Led by the City of London Police’s National Fraud Intelligence Bureau (NFIB), alongside with a number of agencies and trade bodies lending their support including the British Recorded Music Industry (BPI), the Federation Against Copyright Theft (FACT) and The Publishers Association (PA)

Affectv joined the cause after agencies taking part in the pilot were sent letters informing them of the process to allow them to notify suppliers and incorporate the register of sites.

The company will now incorporate blacklisted sites into its data system to avoid placing adverts upon any of those that make the list.

Glen Calvert, founder & CEO of Affectv, commented: “We monitor over 15bn interactions every month, so the quality of our data and where we place advertising on behalf of our clients is of paramount importance to us. Operation Trade Bridge is an important development in helping our clients target only legitimate websites with their advertising revenue and we’re delighted to participate in the initiative.”

The news comes as the White House has endorsed a similar project in the US, backed by Yahoo and Google.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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