Cinderella Hair announced as sponsor of Channel 5’s Celebrity Wedding Planner
Hair extension brand Cinderella Hair has been announced as the sponsor of Channel 5’s Celebrity Wedding Planner.
In a deal secured by adconnection, the five figure sponsorship aims to increase exposure of Cinderella Hair.
The campaign centres around exclusive broadcast sponsorship of Celebrity Wedding Planner Series 3, with a total of 55” sponsorship accreditation per episode, with creative designed by Sassy.
Ellen Birchenough, account director at adconnection said: “We are excited to have secured this sponsorship for Cinderella Hair and we know that this campaign will effectively reach and engage their target audience in a sustained way. We brought in Sassy to brighten up the campaign and provide fresh and interesting creative and we’re really pleased with the results.”
The idents show a girl drastically transforming her appearance through the ‘magic’ of Cinderella Hair extensions.
Jason Posner, director at Cinderella Hair, said: “We are delighted to be associating ourselves with Celebrity Wedding Planner and we are keen to see the campaign translating into increased sales. Adconnection has undertaken a number of successful sponsorships for us, including It’s All About Amy and Katie, and we are sure that this will prove to be just as lucrative.”
The sponsorship will be supported by online activity including a logo and hyperlink on all Celebrity Wedding Planner Series 3 related pages, and a pre-roll video of sponsor credits on all long form video content.
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