Back to basics in latest event campaign for Sony Bravia
Havas Worldwide Sydney has designed a series of TV spots on behalf of client Sony Australia to promote its range of Ultra HD TVs.
The campaign is touted as a “multimillion dollar”, highly emotional event with the tag line: "Like Nothing You've Ever Experienced".
"We really connected with the concept of the ad - you can see the raw emotion of a simple first experience, a moment that they've never had but have often imagined," said Hass Mahdi, marketing manager of Home Entertainment at Sony Australia.
"These amazing moments mirror the same feelings Australians can expect when turning on Sony's new 4K Ultra HD TVs and first experiencing four times the resolution of Full HD."
The campaign runs on TV, in cinemas, outdoor, in digital formats and instore at Sony Centres.
"We are immensely proud to have created the latest Sony Bravia brand campaign, featuring real Australian stories," said Alex Carr, managing director, Havas Worldwide Sydney.
"The work gets back to basics - a simple product truth beautifully executed in a highly emotive fashion. The use of real people rather than actors delivers an incredible connection and authenticity and places the brand right back in the hearts and minds of Australians."