15 July 2013 - 4:48pm | posted by | 0 comments

Wasserman Media Group acquires Ignite for an undisclosed sum

All Ignite staff will be retained by WassermanAll Ignite staff will be retained by Wasserman

Global sports and entertainment specialist Wasserman Media Group has confirmed the acquisition of brand experience agency Ignite for an undisclosed sum.

The deal sees all 50+ members of the Ignite team retained and transferred over to Wassermann’s consulting division, bringing the agency’s experiential and activation expertise to Wasserman’s sports, entertainment marketing and athlete management business.

Ignite clients will also benefit from the takeover, gaining access to Wasserman’s global network, resources and relationships across the sports and entertainment landscape.

Managing director of Ignite, Fred Porro, will relocate from the company’s current Miami headquarters to Wasserman’s New York office, with Cris Cicirello and Paul Saville continuing to lead the London-based team, reporting to Wasserman’s consulting division managing directors Elizabeth Lindsey and Denise Durante.

Porro commented: “We are incredibly excited to be joining Wasserman as the acquistion provides us with an unlimited opportunity to work across the company to deliver superior experiential campaigns for their clients while integrating our clients into their global network.”

Wasserman Media Group chairman and CEO Casey Wasserman, added: ”Ignite’s experience and capabilities will further enable our teams to connect key client strategic initiatives directly with the audiences they are working to engage.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...