Global sports and entertainment specialist Wasserman Media Group has confirmed the acquisition of brand experience agency Ignite for an undisclosed sum.
The deal sees all 50+ members of the Ignite team retained and transferred over to Wassermann’s consulting division, bringing the agency’s experiential and activation expertise to Wasserman’s sports, entertainment marketing and athlete management business.
Ignite clients will also benefit from the takeover, gaining access to Wasserman’s global network, resources and relationships across the sports and entertainment landscape.
Managing director of Ignite, Fred Porro, will relocate from the company’s current Miami headquarters to Wasserman’s New York office, with Cris Cicirello and Paul Saville continuing to lead the London-based team, reporting to Wasserman’s consulting division managing directors Elizabeth Lindsey and Denise Durante.
Porro commented: “We are incredibly excited to be joining Wasserman as the acquistion provides us with an unlimited opportunity to work across the company to deliver superior experiential campaigns for their clients while integrating our clients into their global network.”
Wasserman Media Group chairman and CEO Casey Wasserman, added: ”Ignite’s experience and capabilities will further enable our teams to connect key client strategic initiatives directly with the audiences they are working to engage.”