15 July 2013 - 8:06pm | posted by | 0 comments

New ESPN ad from W+K New York explains Rickie Fowler’s colourful outfit choices

ESPN has unveiled a new advert ahead of The Open Championship, explaining why Rickie Fowler perhaps picks the colourful outfits he does.

The 30-second ad, titled ‘Decaf’, sees Rickie Fowler visit ESPN's Bristol headquarters in his signature attire, while confused SportsCenter host, John Anderson, questions wither or not he might be colour blind.

This is the latest advert in a series spanning 18 years, with some 400 ads all giving viewers a sneak peek inside ESPN’s HQ.

Agency: W+K New York
Executive Creative Directors: Scott Vitrone and Ian Reichenthal
Creative Directors: Stuart Jennings and Brandon Henderson
Creative: Geoff Proud
Producer: Orlee Tatarka
Production Company: O Positive
Director: David Shane
Editorial Company: Mackenzie Cutler
VFX Company: The Mill

Don't miss out... Get your Advertising news by email

See all specialist newsletters

31 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...