15 July 2013 - 8:06pm | posted by

New ESPN ad from W+K New York explains Rickie Fowler’s colourful outfit choices

ESPN has unveiled a new advert ahead of The Open Championship, explaining why Rickie Fowler perhaps picks the colourful outfits he does. The 30-second ad, titled ‘Decaf’, sees Rickie Fowler visit ESPN's Bristol headquarters in his signature attire, while confused SportsCenter host, John Anderson, questions wither or not he might be colour blind. This is the latest advert in a series spanning 18 years, with some 400 ads all giving viewers a sneak peek inside ESPN’s HQ. Agency: W+K New York Executive Creative Directors: Scott Vitrone and Ian Reichenthal Creative Directors: Stuart Jennings and Brandon Henderson Creative: Geoff Proud Producer: Orlee Tatarka Production Company: O Positive Director: David Shane Editorial Company: Mackenzie Cutler VFX Company: The Mill

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