New ESPN ad from W+K New York explains Rickie Fowler’s colourful outfit choices

ESPN has unveiled a new advert ahead of The Open Championship, explaining why Rickie Fowler perhaps picks the colourful outfits he does.

The 30-second ad, titled ‘Decaf’, sees Rickie Fowler visit ESPN's Bristol headquarters in his signature attire, while confused SportsCenter host, John Anderson, questions wither or not he might be colour blind.

This is the latest advert in a series spanning 18 years, with some 400 ads all giving viewers a sneak peek inside ESPN’s HQ.

Agency: W+K New York

Executive Creative Directors: Scott Vitrone and Ian Reichenthal

Creative Directors: Stuart Jennings and Brandon Henderson

Creative: Geoff Proud

Producer: Orlee Tatarka

Production Company: O Positive

Director: David Shane

Editorial Company: Mackenzie Cutler

VFX Company: The Mill

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Jennifer Faull

Jen Faull is deputy news editor at The Drum with a remit to cover the latest developments in the retail and FMCG sectors. Based in London, she has interviewed major business figures including top marketers from Mondelez, Unilever, Tesco, and Lidl.

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