13 July 2013 - 2:30am | posted by | 0 comments

Gok Wan targets Australia

A "massive brand turnaround" is underway at TargetA "massive brand turnaround" is underway at Target

Value brand Target Australia is initiating a campaign to “energise” the brand by partnering with television personality Gok Wan.

The move is part of what is described as a “massive brand turnaround” currently underway at Target Australia.
 
The campaign comprises in-store point of sale references, outdoor media, digital, catalogue and a “look book“.

Stuart Machin has been brought in from Coles Supermarkets as Target’s new MD to spearhead a turnaround in the brand.

"We wanted to create a campaign that celebrates the collaboration between Gok and Target, bringing together the quirky headline 'OH MY GOK'  with the iconic Target branding to create a strong, ownable campaign which has maximum impact in store,” said Judy Andrews, Creative Director, Whippet.

She added that the campaign used catchphrases used by Wan through out customer touch points in delivering a "personal shopper" experience.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Green Party | #ChangeTheTune

01/05/2015
When every other political party seems so similar, it’s...

Chrisad exhibition stand made from ISOframe

30/04/2015
ESM used the ISOframe exhibition system for this 8m x 3m...

Reaching High-net-worth Individuals in International Markets

30/04/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

Chalet Interior and Exterior shoot for Ski Basics in Meribel, France.

29/04/2015
This is a selection of images I shot for Ski Basics to help...

British Film Institute: “Cycling”

29/04/2015
The challenge: As part of their Unlocking Film Heritage...