Foot Locker's latest campaign to feature Shaquille O'neal and Tyga

Foot Locker has released its latest advertising campaign in the US featuring basketball legend Shaquille O'neal and rapper Tyga to promote the sale of the new ‘Shaqnosis’ trainers.

The ‘Conversation Lift’ advert, by BBDO New York, is the latest in the company’s ‘Foot Locker Approved’ series, and features the NBA star and rapper holding a conversation that needs a life.

The advert breaks online this weekend, but will debut on US TV later this summer, with additional adverts from the ‘Approved’ series set to roll out over the coming three weeks.

Conversation Lift was directed by Jim Jenkins and produced by O Positive.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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