13 July 2013 - 12:03pm | posted by | 0 comments

Foot Locker's latest campaign to feature Shaquille O'neal and Tyga

Foot Locker has released its latest advertising campaign in the US featuring basketball legend Shaquille O'neal and rapper Tyga to promote the sale of the new ‘Shaqnosis’ trainers.

The ‘Conversation Lift’ advert, by BBDO New York, is the latest in the company’s ‘Foot Locker Approved’ series, and features the NBA star and rapper holding a conversation that needs a life.

The advert breaks online this weekend, but will debut on US TV later this summer, with additional adverts from the ‘Approved’ series set to roll out over the coming three weeks.

Conversation Lift was directed by Jim Jenkins and produced by O Positive.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...