13 July 2013 - 12:03pm | posted by | 1 comment

Facebook user's posts viewed by three times as many as they believe suggests study

Facebook user's posts viewed by three times as many as they believe suggests studyFacebook user's posts viewed by three times as many as they believe

Facebook posts are viewed by three times as many people as users believe, according to research carried out by Stanford University.

The report entitled Quantifying the Invisible Audience in Social Networks’ has claimed to find that social media users ‘consistently underestimate’ their audience and found that their audience size estimate was only 27 per cent that of its true size.

In order to compile the report, the posts of 222,000 Facebook users was analysed, as well as their number of friends, likes and comments, which on average reached nearly two thirds (61 per cent) of their friends each month.

“The survey results suggest that people do a poor job of estimating the size of the invisible audience in social networks,” the report stated as it covered the uncertainly that people have around the size of the audience.

The report concluded that while advertisers are given access to analytics to measure the success of their campaigns, “users do not receive enough feedback to be aware of their audience size,” but that each post reaches over a third of their friends (35 per cent).

Don't miss out... Get your Social Media news by email

Comments

15 Jul 2013 - 12:18
mariacappon

Great news! Can you publish another link (this doesn't work)? Thanks!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...